Winners
Game of the month
Lucky Ladys Charm
The Best Casino Clubs
TOP SLOTS
Club of the month
Mr Green
Online Casino » News » William Hill chooses virtual reality Google Cardboard

William Hill chooses virtual reality Google Cardboard

1x1.trans William Hill chooses virtual reality Google Cardboard

‘Get in the Race’ is a revolutionary product by William Hill and Unit9 allowing users to experience a live horseracing in a 3D virtual reality.

The bookmaker from the UK William Hill has developed a virtual reality-based for smartphones Google Cardboard project ‘Get in the Race’. Its new product is going to revolutionize the bookmaker on the sports betting market and to expand further its own customer base.

In collaboration with the production studio Unit9, the bookmaker collects GPS data during the race to create a three-dimensional image of a virtual reality. Wearing special glasses, William Hill customers will be able to see the race through the eyes of horse racing jockey. At the moment, the bookmaker is testing a prototype system consisting of hardware and software systems. There are plans to attract customers to test it, and if the system will be a success, the firm promises to create these virtual reality for other sports. The process of placing bets will be realized through the heads-up display technology that reacts to the user’s eye movements.

Crispin Nieboer, William Hills’ Director of Corporate Development and Innovation, told The Drum : “This system is a part of our plan, which we call “feeling of the race.” The majority of operators in the betting shop business do not do anything for their clients, simply taking bets and that is all. We try to bring something interesting and innovative in a “dry” process of sports betting.”

Google Cardboard VR, which in the UK costs 8 pounds, was selected as the better device for the prototype of the new product. The bookmaker and its competitor on the Facebook brand, Oculus Rift, was supposed to be too expensive and therefore, it was decided to withdraw from its use, as William Hill hopes that ultimately this product will be released to the mass audience.

In future, William Hill aims to provide its product with more advanced settings that will involve the use of traditional VR headset. There are even intentions to develop special devices that will bring the real feelings of the rider participating in the race.

William Hill Company presented a prototype of its new creation on Digital Shoreditch festival on Monday and the festival will work until 24 May.

To know more about William Hill please read our review: William Hill live casino.

Related articles:

img_news_bet365_1
Read about the best features, and overall an honest opinion of Bet365 Casino!
Read about pros and cons, the best features, and overall an honest opinion of Bet365 Casino! Get the latest updates about this UK online casino that engages hundreds of thousands …...
Read more…
img_news_betway_1
Read a full review of Betway today!
Searching for online casinos with great promotions? Read a full review of Betway today! Our team at CasinoInTheUK.com put together the right information you need to know on this prominent …...
Read more…
img_news_sunbingo_1
Read about the best features of the Sun Bingo Casino!
Read about the best features, pros and cons, and overall an honest opinion of the Sun Bingo Casino! Get the latest updates about this unique attractive casino that engages tens …...
Read more…

Gambling for money is neither held nor organized, the site is fully educational.